SPRING APPEAL CAMPAIGN

FRANCISCAN MISSION SERVICE

Franciscan Mission Service's spring appeal is always the group's largest fundraising campaign of the year. For 2014, FMS wanted to emphasize both the process of formation and its fruits among current missioners. My designs (which included the main mailer, personalized inserts, and email banners) used infographics and a bold clean aesthetic to communicate professionalism, while maintaining the organization's Franciscan roots through the use of "earthy" colors and organic textures.